I am a HUGE supporter of using mobile advertising as part of an overall bundled marketing strategy. As humans we love our mobile phones… a lot! One third of us would rather give up any thing other than our mobile phones. They are a part of our lives and the trends in mobile marketing and mobile advertising point to an incredible amount of possibilities for those marketers and advertisers
Here are some statistics to consider:
- 51% of consumers more likely to purchase from merchants that have mobile-specific websites
- 4.8% of U.S. retailers have mobile-specific websites
- 22.8% of the leading retail websites (ranked by Alexa®) have mobile-specific websites
- Web retailers could improve consumer involvement by 85% with a mobile-specific website
Do you see just a slight difference in any of these numbers? David Engle, of Brand Anywhere, states the obvious: “A significant gap has emerged between the number of retailers who have mobile websites and the consumers who want to shop on mobile sites.”
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