500 Million Smartphone Activations In Last Four Years
One Billon Activation Expected By End of 2012
97% of Text Messages Are Opened Compared to 4%
800% Increases In Global Redemption Rate For Mobile Coupons Expected By 2016 Over The Best Paper Coupon Campaigns According To Juniper Research
Matt Lewis of :Rethink wireless reports that “local content and social sites like FourSquare are using the combination of GPS and mobile vouchers to create compelling and contextual services for opt-in subscribers.” He goes on to talk about how retailers are visualizing the benefits of creating local offers to increase in store traffic.